Property leads don’t wait.Your systems shouldn’t either.

It designs and builds systems that handle repetitive, rule-based work for you. For a property business that usually means replying to new enquiries, collecting key details, organising leads and passing a clear summary to an agent. WSD starts by looking at how enquiries are handled today, then recommends what is worth automating and what is not.

Independent real-estate agents, estate agencies and agent teams, property groups, and residential and commercial property-management firms. WSD is based in Pretoria and works remotely with property businesses anywhere in South Africa.

Typical examples are first replies to new enquiries, collecting budget, timing and viewing preferences, qualifying leads, follow-up reminders and messages, and arranging viewings. What is possible depends on the tools you use and the access they allow, which we confirm during discovery.

No. It takes the repetitive first steps off your team so agents spend their time on conversations, viewings and relationships. Where a person needs to take over, the workflow is designed to hand the lead across with the details already collected.

Often, yes. We look at the forms, messaging channels, calendars and CRM you already use, and at what each one lets us connect. If a tool cannot be integrated we say so and suggest an alternative. Integrations are confirmed during discovery.

It does not diagnose maintenance problems, approve repairs or spending, make financial decisions, interpret leases or disputes, or make up bookings, prices or account details. Anything like that goes to a person on your team, with the original message and the details collected so far.

Messages that look urgent, such as a tenant reporting a burst geyser after hours, are flagged and passed to the person you choose, with a short summary. The assistant can let the sender know their message has been passed on. It does not tell them what is wrong or promise when someone will arrive.

An AI automation setup typically takes about 2 weeks from kickoff and a website about 14 days once content is in hand. The exact timeline depends on the scope and the tools involved, so we confirm it during discovery.

The AI automation build is R9,500 once-off, with a founding rate of R7,500 for the first three property businesses. Price moves with scope: how many agents you need (additional agents start from R2,500 each), which tools have to be connected, and whether custom development is involved (from R12,000). We confirm scope in discovery before quoting.

No. Third-party API usage, such as AI model providers, is paid by the client. Typical usage is around R100 to R300 a month, but actual costs vary by provider and by how much the system is used. We explain the likely costs during discovery so they are not a surprise.

We test the workflow with you, then look at how it performs and identify improvements. Ongoing support is available through monthly retainers (Maintain R1,500, Grow R3,000, Partner R5,500), and the right scope is decided after we review your needs.

Yes. WSD is based in Pretoria and works with South African property businesses first. The United States is our chosen international market. International pricing is provided on enquiry.